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12/09/02 3DSP EXPANDS SALES ORGANIZATION WITH SENIOR EXECUTIVE IRVINE, Calif., December 9, 2002 - 3DSP Corporation,
the leader in configurable digital signal processor (DSP) architectures,
today announced that veteran sales executive, Michael Cromartie, has joined
the company as sales director. Cromartie will be responsible for expanding
the licensing opportunities for 3DSP in the United States working out
of the company's San Jose, California office. "Mike comes to 3DSP with an excellent sales background and the proven ability to find new sales opportunities while providing superior support to our current customers," said Didier Boivin, president and CEO at 3DSP. "He has had an impressive 15-year career, and we welcome his contributions for the continued success of 3DSP." "I joined 3DSP because its leading configurable DSP IP architecture offers tremendous opportunities for sales growth," said Michael Cromartie, sales director at 3DSP. "The company's optimized, market-focused products for Wireless LAN and multimedia streaming, I believe, enable customers to significantly shorten their design cycle." About 3DSP 3DSP offers the industry's only fully configurable
digital signal processing architecture with a comprehensive object-oriented
design environment and application-based intellectual property. 3DSP's
technology empowers system designers to create custom SoC solutions in
silicon that achieve significant competitive advantages in terms of performance,
integration, power consumption, cost and time-to-market for tomorrow's
multimedia, wireless and Voice over Packet applications. For more information
on the company and its products, visit www.3dsp.com or contact 3DSP headquarters
at 16271 Laguna Canyon Rd., Irvine, CA 92618, phone: (949) 435-0600 fax:
(949) 435-0700.
IRVINE, Calif., November 18, 2002 - 3DSP Corporation, the leader in configurable digital signal processor (DSP) architectures, today announced ATI Technologies Inc. (TSX: ATY; NASDAQ: ATYT) has agreed to a second DSP IP license from the company. ATI first licensed 3DSP's core technology in October 2000. The DSP technology from the first license contributed to the design of ATI's THEATER™ 200 video/audio decoder that has been incorporated into several of the company's multi-media systems. The terms of this second license agreement are confidential. "We at ATI had such a good experience working with 3DSP with our first DSP core license, that it paved the way for the company to agree to a second license," said Henry Quan, vice president corporate development, ATI Technologies Inc. "We were very successful with our first product together. 3DSP helped us deliver on-time and on-cost with outstanding technical support." "We are pleased that our first-time success with ATI has produced another license and another opportunity to partner with them," said Didier Boivin, president and CEO at 3DSP. "We believe that a second license is a significant endorsement of the proven ability to implement the 3DSP architecture into silicon." About 3DSP 3DSP offers the industry's only fully configurable digital signal processing architecture with a comprehensive object-oriented design environment and application-based intellectual property. 3DSP's technology empowers system designers to create custom SoC solutions in silicon that achieve significant competitive advantages in terms of performance, integration, power consumption, cost and time-to-market for tomorrow's multimedia, wireless and Voice over Packet applications. For more information on the company and its products, visit www.3dsp.com or contact 3DSP headquarters at 16271 Laguna Canyon Rd., Irvine, CA 92618, phone: (949) 435-0600 fax: (949) 435-0700. 3DSP Corporation and 3DSP are trademarks of 3DSP Corporation. Other trademarks are the property of their respective
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